Privacy Policy
Privacy Policy – BS Fixings
Effective Date: 14 March 2025
Last Updated: 29/07/2025
1. Who We Are
Company Name: BS Stainless Ltd T/A BS Fixings
Registered Office: 360 Leach Place, Walton Summit Centre, Preston, PR5 8AS
Email: [email protected]
Phone: +44 (0)333 011 7818
Data Protection Officer: Hannah Shaw – [email protected]
2. What Data We Collect
- Full name and company name (if applicable)
- Email address and phone number
- Billing and shipping addresses
- Order and payment information (processed via Takepayments)
- IP address, browser, and device type
- Website usage and interaction data (via Google Analytics and Hotjar)
- Live chat and enquiry content
- Marketing preferences
- Feedback and reviews (e.g. via Trustpilot)
3. How We Use Your Data
We process personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. The legal bases we rely on include:
- Contractual Necessity – e.g. fulfilling your order
- Legal Obligation – e.g. for tax and accounting compliance
- Legitimate Interests – e.g. improving our website, marketing to customers
- Consent – e.g. when you sign up to receive marketing emails
| Purpose | Example Activities | Legal Basis |
|---|---|---|
| Order Fulfilment | Processing payments, dispatching orders via DHL, DX, etc. | Contractual Necessity |
| Customer Service | Responding via live chat, phone or email | Contractual Necessity / Legitimate Interest |
| Marketing to Customers | Sending emails about similar products | Legitimate Interest |
| Promotional Emails | Email campaigns via Mailchimp to opted-in users | Consent |
| Website Analytics | Usage tracking with Google Analytics and Hotjar | Legitimate Interest / Consent |
| Ad Retargeting | Personalised advertising via Google Ads | Legitimate Interest / Consent |
| Product Reviews | Collecting feedback via Trustpilot | Legitimate Interest |
| Legal Compliance | Meeting tax, fraud prevention and record-keeping duties | Legal Obligation |
You may object to processing based on legitimate interests and withdraw consent where applicable.
4. Cookie Policy
Cookies and Tracking Technologies
We use cookies to enhance your experience on our website, analyse traffic, and deliver personalised content and ads. Cookies help us:
- Remember your preferences and shopping cart contents
- Improve site speed, usability, and performance
- Track anonymised user behaviour via Google Analytics and Hotjar
- Serve personalised ads through Google Ads
Cookie Categories We Use:
- Essential Cookies: Required for basic site functionality (e.g. cart, login)
- Performance Cookies: Help us understand how users interact with the site
- Functionality Cookies: Store user preferences to enhance usability
- Targeting/Advertising Cookies: Show ads relevant to your interests
Managing Your Preferences:
We use a cookie consent tool powered by CookieYes to manage user consent. You can opt in or out of non-essential cookies using the banner that appears when you visit our website or by clicking the "Cookie Settings" link in the footer of our site at any time.
5. Sharing Your Data
We only share personal data with third-party service providers where necessary to deliver our services, improve user experience, or fulfil legal obligations. This includes:
- Couriers (DHL, DX, Royal Mail): Your name, delivery address, and contact details may be shared to ensure accurate and timely delivery of your orders.
- Takepayments: Used to securely process payments – your card data is not stored on our servers.
- Mailchimp: Email addresses are shared with Mailchimp to send marketing communications to users who have subscribed.
- Google Ads and Analytics: Used to analyse site usage and provide relevant advertising. Analytics data is anonymised. You can opt out of personalised ads via your Google settings.
- Trustpilot: We may invite you to leave a review of your purchase experience. You can decline or opt out from further invitations at any time.
- Hotjar: We use Hotjar to understand how users interact with our website (e.g. via heatmaps and behaviour recordings). This helps us improve user experience. You can opt out by visiting Hotjar’s Do Not Track page.
- Live chat platform provider: Used to deliver real-time support and service, storing only the data necessary to facilitate your enquiry.
- Web developers and IT service providers: These trusted providers help us manage, maintain, and improve our website and backend systems. Access to data is strictly limited to what is necessary for their role.
All third-party processors are bound by data processing agreements that ensure full compliance with the UK GDPR. Where consent is required (e.g. for marketing or Hotjar), we seek and record your preferences. You may update or withdraw consent at any time via account settings or by contacting us.